City of Port Phillip
In their 35th year running, the St Kilda Film Festival attracts a wide range of target audiences and hosts an array of short films, including its trademark event the top 100 short film competition. In a bid to increase ticket sales to events following the Opening Gala Night, St Kilda Film Festival approached HIVE for a creative strategy to achieve this and to encourage ticket sales from Australian film industry professionals to take advantage of the film festival as a way to learn, connect and grow in their profession.
The objective was to communicate the multitude of events that make up the festival and position it as a ten day long celebration of storytelling via short film. It was also important to add a touch of St Kilda charm to the creative.
The concept illustration uses multi-layered, paper cut outs to portay a storybook, fairy tale theme and to emphasise the depth and layers of the stories told at the festival. The art-deco influence is a representation of the artistic flair of the bayside suburb.
Using this core concept, collateral including including posters, venue signage, online advertising, website assets, direct mail and a 70-page program booklet were created. The program booklet presented another opportunity to communicate the multitude of events on show at the festival, which was done using pagination design and colour to create a separation and individual emphasis on each session.