City of Melbourne
The City of Melbourne briefed us to help preserve and pass on the stories of these historical areas to a new generation in the form of a modern, glossy book.
The result is a 260-page coffee table hardback, mixing archive photography and stories written by local historians with a modern design, gold leaf edging and a slip case. We wanted to maintain the cultural significance of these Melbourne landmarks and encourage a new generation to engage with a history and tradition that is easily lost.
We took the idea a step further and developed street signage that contained delightful story-snippets from the book, along with a video and poster campaign.