Gainsborough is one of the leading Australian brands in door hardware. A legacy brand with over 50 years in the industry. But in the technology space, they were virtually starting from scratch. We were engaged to help them create a new brand and visual identity to support the release of their first smart lock.

Until now, choosing a smart lock was a matter of putting convenience ahead of style. But the Gainsborough product won’t only be smart, it will look smart too.

Combining both ‘freedom’ and ‘style’, made Freestyle the perfect name for the new lock. 

The brand blue is drawn directly from the light displayed on the product when it’s in use.  Every element of design for this brand centres around minimalism and space. It was designed to feel easy, uncluttered and stylish, just like the product it represents.